Archive of Copywriting

20Jul2010
Author
Category
commentful, Copywriting
Are You Making These Four Online Copywriting Mistakes? Thumbnail

Are You Making These Four Online Copywriting Mistakes?

The writing on your website sells your products or services to visitors — it’s like a salesperson in writing. If it’s not persuasive, you could be losing business — and money — without realizing it.

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08Jan2010
Author
Janis
Category
Copywriting
Are You Putting Your Keywords Where They Matter Most? Thumbnail

Are You Putting Your Keywords Where They Matter Most?

Keyword placement is sometimes the determining factor if your content is deemed relevant .. or not. Here are some guidelines to ensure you are making the most of your relevant content and expertise.

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21Dec2009
Author
Janis
Category
Copywriting, fauxed
The F-Pattern of Reading Online Thumbnail

The F-Pattern of Reading Online

No matter how much time and effort you put into a piece of writing, users will sum up a web page in a matter of seconds. Understanding how your readers actually read online content will give you a serious advantage when crafting your articles and blog posts.

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11Nov2009
Author
Janis
Category
Copywriting
Headlines that Hook – Writing “How To” Headlines Thumbnail

Headlines that Hook – Writing “How To” Headlines

For our first post in the writing headlines that hook series we’ll take a look at the ever popular "How To" article. The old saying "you can’t tell a book by its cover" is completely lost on internet readers.

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