Are You Making These Four Online Copywriting Mistakes?
The writing on your website sells your products or services to visitors — it’s like a salesperson in writing. If it’s not persuasive, you could be losing business — and money — without realizing it.
Continue Reading...Leave a CommentAre You Putting Your Keywords Where They Matter Most?
Keyword placement is sometimes the determining factor if your content is deemed relevant .. or not. Here are some guidelines to ensure you are making the most of your relevant content and expertise.
Continue Reading...Leave a CommentThe F-Pattern of Reading Online
No matter how much time and effort you put into a piece of writing, users will sum up a web page in a matter of seconds. Understanding how your readers actually read online content will give you a serious advantage when crafting your articles and blog posts.
Continue Reading...Leave a CommentHeadlines that Hook – Writing “How To” Headlines
For our first post in the writing headlines that hook series we’ll take a look at the ever popular "How To" article. The old saying "you can’t tell a book by its cover" is completely lost on internet readers.
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